about Max

Max is New Zealand women’s favourite fashion store with an unwavering commitment to being an inclusive, innovative and inspirational fashion destination.

"Delivering classics with a twist every season that take you from work to wine-bar to weekend in style"

We made our debut in 1986, proudly swinging open the doors of the first Max store on Queen Street, Auckland. Welcomed with open arms by the women of New Zealand, we stand proud today with 35 stores nationwide and a go-to online store that’s open 24/7, maxshop.com.

Proudly New Zealand owned, Max has won many loyal fans, huge goodwill and a reputation for delivering classics with a twist every season that take you from work to wine-bar in style.

When it comes to giving back, we feel it’s important to do what we do best, and that’s to help women dress with confidence. Our own charitable trust, the Max Foundation for New Zealand Women, is super-proud to now support Dress for Success. Learn more here.

Enjoy our website and happy shopping!

If you have any customer feedback please email mail@maxshop.com

Love,

Max