The Max VIP loyalty programme runs online and instore offering customers a fantastic shopping experience and great offers throughout the season. Anyone is eligible to join the VIP programme and enjoy the benefits. Online shoppers will be able to activate their status on the "VIP" tab and store shoppers can be signed up instore.

Max VIPs receive:

  • $50 reward for every 500 points ($1 = 1 point. Points accumulate over a year spend July 1–June 30*)
  • Discounts at special Max VIP days
  • Up to the minute updates and offers direct to your inbox
  • Occasional VIP txt/SMS offers

* Points are returned to zero annually on June 30, except Max VIP Gold.

Max VIP Gold

VIPs accumulating 2,000 within a year (July 1–June 30) immediately become a VIP Gold Club member with these added benefits:

  • Your VIP Points will not be returned to zero at the end of the year (July 1–June 30)
  • 50 bonus points when you become a VIP Gold member
  • 50 bonus points in December for Christmas shopping.
  • 50 bonus points for your birthday (make sure you check with our staff that we have your details). Plus all VIP Gold members will be in the monthly draw for a $100 Max Gift Voucher.

For VIP queries or feedback, please email us. View the Max VIP Terms & Conditions.

Sign in to your Max account to check your Reward Points balance

Are you an In-Store VIP but have not signed up online? Create your account now.