In conversation

Eco Denim

In conversation

As kiwi women ourselves we know that a great pair of jeans is an essential in any wardrobe and finding the perfect pair can be a daunting task.

Looking at a variety of shapes and silhouettes, our team spent the last year developing a collection of ultimate go-to styles with a range of rises from mid to high ensuring we have a style that works for every woman.

Continuing to focus on our relationships with people and planet, we’re excited to introduce our new sustainable range of eco denim, we simply call it - mindfully made.

Echoing our brand philosophy of producing sustainable pieces made to be loved and to last, we’ve committed our entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns.

Reducing waste through the denim process, our range uses 60% less water than the global standard and reusable stones for design treatments. Produced so that no stone waste is deposited in waterways, this eco wash means less water and chemicals are used – you’re welcome mother earth.

Our entire denim range also uses natural-based fibres like lyocell or recycled fibres for stretch, movement, and most importantly, comfort. From the classic skinny, straight leg, wide leg, and distressed, we’ve got the perfect style of denim to suit your wardrobe.

In five new styles and ten new washes, our eco denim range is available online and in-store now.

Photography by

Olivia Hemus

Words by

Courtenay Lewis

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