In conversation

An update from us

In conversation

We joined the Barkers family in 2018 and have been proudly 100% New Zealand owned since. In this new chapter we made the decision to approach the way we did business in a more mindful way by shifting our focus to our relationship with the planet and our community.

As New Zealand women ourselves, we understand what makes up the perfect wardrobe. Designing locally in our Auckland studio, our teams’ focus when creating collections is to design garments that will be loved and made to last. Fostering a mindset of slowing down, we encourage Kiwi women to invest in pieces that will remain in their wardrobe for years to come.

We’re aware that fashion plays a part in what ends up in landfill and we want to be part of the solution not the problem. From reusing fabrications and textiles that would otherwise end up in landfill and other planet-friendly fabrics and trims where possible, our teams’ focus has been on designing collections that leave the lightest footprint we can on the environment.

NZ Owned

Heading in to the colder months, we wanted to update you on the progress we’ve made since summer. We know we’re not perfect, but we’re taking responsibility for the part we play and are excited to share with you our latest sustainable initiatives.

Recycled Cashmere

Consciously made cashmere. This year we’ve replaced our 100% cashmere with a beautiful and sustainable, recycled cashmere blend repurposing existing fibres that otherwise would have gone to landfill. We know cashmere is loved for its soft feel, but unfortunately, we didn’t have the level of transparency we require into the animal’s wellbeing and the yarn supply chain - something we’re extremely passionate about. That’s why our new cashmere pieces are 70% wool and 30% recycled cashmere – still super cosy and soft, it’s the best of both worlds.

Eco Denim

We’ve committed our entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns. In addition to this, our denim is constructed using our new eco wash method which uses 60% less water than your average denim piece.


For the past year we’ve been working on a new 100% merino collection that is softer, finer and more premium than ever before. ZQ is the world’s leading ethical merino wool and the newest addition to our collection. Working with growers that believe in farming sustainably for generations to come, ZQ is audited by third parties to ensure that their growers uphold key values such as animal welfare, environmental sustainability, high quality fibre, traceability, and worker welfare.

ZQ Merino Ethical

Shop the latest