The Max VIP loyalty programme runs online and instore, offering customers a fantastic shopping experience and great offers throughout the season.   Become a Max VIP to earn rewards, receive up to the minute updates and offers, along with discounts at special Max VIP Days. Sign up to become a VIP or login to your account and shop your way to the top.


All customers who join our VIP program are eligible for the following benefits:

  • $50 reward for every 500 points earned ($1 = 1 point. Points accumulate over a year spend from July 1 to June 30*)
  • 25% off at special VIP days
  • Exclusive double VIP points days
  • Up to the minute updates and offers direct to your inbox

* Points are returned to zero annually on June 30, except for Max VIP Gold Members. Any rewards earned are valid for a year from when first earned.


To become a Max Gold VIP you must spend $2000 in the VIP year ($1 = 1 point. Points accumulate over a year spend from July 1 to June 30*), your status is active the year you qualify as a Gold VIP and the following year. To maintain your status you must spend $2000 each VIP year.

  • All of the same reward available to Max VIPs above
  • Your points will not be returned to zero at the end of the VIP year
  • 50 bonus points when you become a VIP Gold member
  • 50 bonus points in December to go towards your Christmas balance
  • 50 bonus points for your birthday (make sure you check with our staff (or online account) that we have your details)
  • Every month you go into the draw to win a $100 Max gift voucher